Why You Should Use Pinterest for Business

The wave of future of marketing online is visual content, which helps explain why Pinterest for business promotion is one of the most effective strategies you can be using. In fact, conversions Pinterest are 50% higher than conversion rates from other traffic.

Pinterest users spend more money and buy more often than any of the other top 5 social media sites, and 47% of ALL U.S. online consumers have made a purchase based on recommendations from Pinterest.

In addition, Pinterest generates 4x more revenue per click than Twitter and 27% more than Facebook.

If you have an online store you can and should duplicate every product you have in Pinterest with high quality images and links to page where users can buy the product.

Mobile searchers are buyers and 50% of traffic to Pinterest comes from Mobile devices...

So if you aren't taking advantage of Pinterest for business yet, it's time to get going NOW!

Here are some relevant links with more info:

http://socialmediatoday.com/gillpolard/1839431/5-pinterest-stats-consider

http://www.ohsopinteresting.com/top-10-pinterest-business-tips-to-start-2014/

http://www.socialmediaexaminer.com/3-strategic-goals-on-pinterest/



You can also check Market Taffy out at: http://www.markettaffy.com

What is SEO? Two Marketers Discuss

What is SEO, how does it work, and why is it important? In this video, Stefan Georgi and Gregg Hall from Market Taffy discuss their experiences with SEO, and give you all of the answers you've been searching for. We'll be providing a link to our website, as well as to a great authority site called MOZ here - where you can get more resources about search engine optimization, and how you can use it for your business. It's out hope that 5 or 10 minutes from now, you never have to ask someone "what is seo" again.


Find out more about SEO from Moz.com
Find out how Market Taffy helps you with your SEO efforts: http://markettaffy.com/what-we-do-for-you/website-services/

the Definition of Consumer Has Changed

The New Definition of “Consumer”

A profound yet often overlooked transformation is occurring in regards to how companies view the consumer. In the past, a business operated with the objective of getting the public to consume their product or service. Today, successful companies are operating with the objective of getting the public to consume their BRAND. That might sound subtle, but it’s actually an incredible distinction.

Brand consumption today means the devouring of massive amounts of content - from videos to pictures, articles to apps, social interactions to two-way conversations. And all of this goes back to a basic observation that was made in the academic marketing field some 20 years ago: the power of broadcast media is declining.

As Gary Vaynerchuk has pointed out, today’s empowered consumer has the ability to pick and choose what people, things, and even advertisements enter their stream of consciousness. And just like a rebellious teenager who doesn’t want to be constantly told what to do by a controlling parent, consumers will no longer accept being told what to buy without the opportunity to provide their input. Welcome to the new paradigm.