Monday, March 31, 2014
Why You Should Use Pinterest for Business
The wave of future of marketing online is visual content, which helps explain why Pinterest for business promotion is one of the most effective strategies you can be using. In fact, conversions Pinterest are 50% higher than conversion rates from other traffic.
Pinterest users spend more money and buy more often than any of the other top 5 social media sites, and 47% of ALL U.S. online consumers have made a purchase based on recommendations from Pinterest.
In addition, Pinterest generates 4x more revenue per click than Twitter and 27% more than Facebook.
If you have an online store you can and should duplicate every product you have in Pinterest with high quality images and links to page where users can buy the product.
Mobile searchers are buyers and 50% of traffic to Pinterest comes from Mobile devices...
So if you aren't taking advantage of Pinterest for business yet, it's time to get going NOW!
Here are some relevant links with more info:
http://socialmediatoday.com/gillpolard/1839431/5-pinterest-stats-consider
http://www.ohsopinteresting.com/top-10-pinterest-business-tips-to-start-2014/
http://www.socialmediaexaminer.com/3-strategic-goals-on-pinterest/
You can also check Market Taffy out at: http://www.markettaffy.com
Friday, March 28, 2014
What is SEO? Two Marketers Discuss
Find out more about SEO from Moz.com
Find out how Market Taffy helps you with your SEO efforts: http://markettaffy.com/what-we-do-for-you/website-services/
Wednesday, March 26, 2014
When Spam Emails Go TOO Far!
When spam emails goo too far, in this case by trying to tell me that someone in my family has died. There's a special place in hell for people like this - and I hope they get there fast.
What's particularly disgusting about this email, which I share in the video above, is the fact that it prays on people's deepest emotions. Yes weight loss emails, or XXX emails are annoying, but they still don't cross that other line.
Just as a fun fyi, beyond being a marketer, I also have a certificate in professional ethics from the University of West Florida.
spam emails
You could also want to consider this; http://www.markettaffy.com/stefan-paul-georgi
Monday, March 24, 2014
Using BlogPress for Marketing
Using BlogPress for Mobile Blogging - Review
My biggest complaint so far is that it's not integrated with more sites, but still a great new find as I play around with these different apps. The other day I also did a review of Byword and you can view it using that link.
Posted using BlogPress from my iPhone
Stefan Georgi - Putting My Name Back Atop Google
You can learn more about me here: http://www.markettaffy.com/stefan-paul-georgi
Sunday, March 23, 2014
the Definition of Consumer Has Changed
The New Definition of “Consumer”
A profound yet often overlooked transformation is occurring in regards to how companies view the consumer. In the past, a business operated with the objective of getting the public to consume their product or service. Today, successful companies are operating with the objective of getting the public to consume their BRAND. That might sound subtle, but it’s actually an incredible distinction.
Brand consumption today means the devouring of massive amounts of content - from videos to pictures, articles to apps, social interactions to two-way conversations. And all of this goes back to a basic observation that was made in the academic marketing field some 20 years ago: the power of broadcast media is declining.
As Gary Vaynerchuk has pointed out, today’s empowered consumer has the ability to pick and choose what people, things, and even advertisements enter their stream of consciousness. And just like a rebellious teenager who doesn’t want to be constantly told what to do by a controlling parent, consumers will no longer accept being told what to buy without the opportunity to provide their input. Welcome to the new paradigm.
Content Marketing App Review - Byword
Stefan Georgi has no affiliation with Byword whatsoever, he just happens to really like this app - especially as a great resource for firms/individuals who perform a lot of content marketing.
Byword App Review
Relevant website link -- http://markettaffy.blogspot.com/
Using the Byword App for Powerful Microblogging
Using Byword for Cross-Platform Content Marketing
Yesterday while at the mall, waiting for my girlfriend to finish shopping, I began playing around on my iPhone. What I quickly discovered was this awesome app called Byword. It’s essentially a Markdown text editor for your iPhone, yet comes with an impressive array of additional functionality, making it one of the coolest content marketing apps I’ve seen in a long time.So for those of you who don’t know, Markdown is basically a simplified version of HTML, and it allows you to publish valid html docs without learning the more complex language.
To demonstrate just how cool Byword is, let me give you some context. I’m currently writing this blog from my iPhone while I wait for my plane to start boarding. That’s neat because Atlanta’s airport inexplicably does not offer free WiFi. So while normally I’d have to wait until I got home to publish a blog like this, instead I can do it instantly once I’m finished.
Another reason I’m in love with this app is the aforementioned Markdown language. It’s easy enough for even a total “noob” to use, and yet provides great functionality like:
- Adding links, for example to another Byword App Review
- And adding bullet lists
Yet another cool feature of the Byword app is that it syncs with both your iCloud and Dropbox, and Evernote. In addition, the content you create can be saved to these two places as either a PDF, or HTML. Plus, you can also email your docs, or print them.
Now finally, let me get to my favorite part about Byword, at least from a marketing perspective. Once you’ve finished your document, this app let’s you publish to Blogger, your WordPress blog, and your Tumblr account in a few easy clicks. And from Blogger, you can also share this blog in Google+ in one additional push of a button.
Now the one downside to this is that you’re not going to want to normally type longer docs, like this one, because your thumb will start to feel like it’s going to fall off. That’s the position I now find myself in, so I’m going to stop. Hopefully however, you have found this review of the Byword mobile App for iPhones to be quite useful.
Warrior Live 2014 Update - From My iPhone
Update from Warrior Live 2014
At the Warrior Live event in Raleigh, North Carolina. While I’m not explicitly entrenched in the world if “Internet Marketing,” I did learn a few great things today. On the SEO front, it’s sounding more and more apparent that Google Hangouts will be an effective ranking tool, especially going into the future. There are some steps though, and I’d recommend looking up Hangout Dare Devil if you want a great course on how to get the most out of this technique.
Out to dinner now with Laura Catella, Copywriter to the Stars. She did a great job on the expert panel today and provided a lot of great value to the attendees.