Monday, April 21, 2014

Cloud 2.0 And Why Entrepreneurs Should Be Taking Notice

The Cloud 2.0 is being built upon the infrastructure of today’s cloud and will provide significant opportunities to startups and entrepreneurs. In some ways this revolution will be similar to the Web 2.0, which capitalized on the technical advances, standardization and ubiquitous reach of the Internet to create new digital platforms, applications, social networks, and content sharing resources. What’s most exciting is that because the Cloud 2.0 is still in its infancy, forward thinking startups and entrepreneurs that embrace the next generation of cloud computing now will reap substantial benefits for years to come.

Read the full blog at: http://www.markettaffy.com/cloud-2-0-entrepreneurs-taking-notice


I was also influenced by an article from tech crunch when writing this video and the accompanying blog:  http://techcrunch.com/2014/04/19/why-google-slashed-its-cloud-pricing-and-what-it-means-for-innovation-and-investors/

In this video, I also talk about an early academic article about the transition of the web experience from interactive to dynamic. You read an excerpt of that article here: http://www.questia.com/library/journal/1G1-55294992/marketing-to-the-digital-consumer

Sunday, April 20, 2014

A Good Scarcity Mentality Definition With Examples

The Scarcity Mentality can be defined as the belief that everything is limited, and thus it is better to be selfish then generous.
It’s a cynical term by nature and as author Stephen F. Covery says, it’s based around the idea that there’s not enough of the pie to go around. Or to be even more specific, the belief that if you have a pie and give someone a big slice of it, that automatically means there’s less for you.
Any human being is capable of possessing this mentality, and it can be manifested in almost any area of life, including: business, love, finance, and family.
The thing to understand about having the scarcity mentality is that it hurts you. That’s because in a sort of universal irony, those who have this scarcity mindset often end up getting the exact opposite of what they want out of life.
Let’s look at some concrete examples:
There’s the jealous lover who’s so possessive that he ends up driving his partner away, thus leaving him alone and with no one to love.
There’s the business owner who is so obsessed with profits that he marks up his products 75% higher than all of his competitors, can’t bring himself to EVER give customer’s a discount or deal, and never provides refunds. Because he doesn’t care about his customer’s they don’t care about him. His store becomes empty until he finally has to shut down the business at a large loss.
There’s the collector who is obsessed with obtaining but never with giving. When she finds an item that she can’t get without help, no one is there to help her because she’s never built those relationships with others.
And then, there’s the person who refuses to share their pie. Because they don’t share with others, others are much less likely to share with them. So in other words, they are manifesting their own brutish reality in a very real way. By being scarcity oriented, they have alienated others and thus set up a world where the things they most covet really are scarce. But that is a false reality because, were they to just believe in abundance, then that same items, feelings, or emotions would be readily abundant to them.
At the crux of it, living life with the scarcity mentality is like always having blinders on. When there’s one single pie, and several hungry people, the scarcity-oriented person becomes jealous and guarded. They feel threatened, and they see no other outcome then there now being less pie for them.
But when a person who has an abundance mentality experiences the same situation, they are more than eager to share the pie with everyone else. Why? Because they love to see others be happy and content. And because they do not have blinders on, they realize something incredibly obvious that the scarcity-oriented individual does not: when this pie runs out, they can always go bake another one.

Scarcity Mentality Definition
You could also want to consider this -- https://www.stephencovey.com/
See more from Stefan at: http://www.markettaffy.com/blog

Friday, April 18, 2014

ThemeFuse Review - Textbook Scarcity Mentality

Stefan Georgi from Market Taffy, LLC provides a ThemeFuse Review in this video. Far from being one of those glowing, b.s. filled reviews where the author just tries to sell you on it and then provide affiliate link, this is real. Stefan covers why ThemeFuse turns him off so incredibly, and why believes they are an excellent case study in a "scarcity mentality," a poor mindset that will ultimately hurt their reviews. You probably won't see many other ThemeFuse Reviews out there like this one.

Visit the ThemFuse Website
See more from Stefan Georgi on the Market Taffy Blog

Monday, April 7, 2014

Facebook Timeline Privacy – How to Keep Your Identity Protected in 2014

Few things in the world of social media get people more up in arms than the Facebook timeline policy. In October of 2013, it was announced that “the social network” would be killing this privacy feature altogether, which was met with an uproar from users, and led to this new policy not being implemented. While that’s good news however, it is virtually impossible to be totally anonymous on Facebook. In this video, Stefan Georgi and Gregg Hall from Market Taffy LLC let you know what you need to do to keep your identity as hidden as possible while still enjoying Facebook. We’ll also debate the your privacy rights from a marketing perspective. And finally, we’ll tell you how to control what advertisers can and can’t see when trying to target you.


Checkout a great comprehensive guide to your Facebook timeline privacy
And make sure to visit us at: http://www.markettaffy.com

Tuesday, April 1, 2014

Two Marketing & Web Design Experts From Pensacola Discuss Local SEO

Stefan Georgi and Gregg Hall of Market Taffy, a full service Web Development and Marketing Company in Pensacola, Florida discuss what your business needs to do to dominate local search. You’ll find out about the importance of Google Places, as well as why reaching customers on mobile is CRUCIAL to your success. You’ll also understand why first page search engine rankings are so important.
Market Taffy has numerous national and international clients, however we are local and love working with businesses in Escambia, Santa Rosa, and Okaloosa counties in Florida as well as Baldwin County in Alabama.
Watch this video now to learn what you need to do to get your business to the top of the search engine listings so you can start bringing customers through the door today.

Local SEO
You may also want to consider this -- http://www.searchenginejournal.com/the-definitive-guide-to-local-seo/47319/

Monday, March 31, 2014

Why You Should Use Pinterest for Business







The wave of future of marketing online is visual content, which helps explain why Pinterest for business promotion is one of the most effective strategies you can be using. In fact, conversions Pinterest are 50% higher than conversion rates from other traffic.

Pinterest users spend more money and buy more often than any of the other top 5 social media sites, and 47% of ALL U.S. online consumers have made a purchase based on recommendations from Pinterest.

In addition, Pinterest generates 4x more revenue per click than Twitter and 27% more than Facebook.

If you have an online store you can and should duplicate every product you have in Pinterest with high quality images and links to page where users can buy the product.

Mobile searchers are buyers and 50% of traffic to Pinterest comes from Mobile devices...

So if you aren't taking advantage of Pinterest for business yet, it's time to get going NOW!

Here are some relevant links with more info:

http://socialmediatoday.com/gillpolard/1839431/5-pinterest-stats-consider

http://www.ohsopinteresting.com/top-10-pinterest-business-tips-to-start-2014/

http://www.socialmediaexaminer.com/3-strategic-goals-on-pinterest/



You can also check Market Taffy out at: http://www.markettaffy.com

Friday, March 28, 2014

What is SEO? Two Marketers Discuss

What is SEO, how does it work, and why is it important? In this video, Stefan Georgi and Gregg Hall from Market Taffy discuss their experiences with SEO, and give you all of the answers you've been searching for. We'll be providing a link to our website, as well as to a great authority site called MOZ here - where you can get more resources about search engine optimization, and how you can use it for your business. It's out hope that 5 or 10 minutes from now, you never have to ask someone "what is seo" again.


Find out more about SEO from Moz.com
Find out how Market Taffy helps you with your SEO efforts: http://markettaffy.com/what-we-do-for-you/website-services/